Category: Social Media

Hosni Mubarak should have given me a call on January 25. His mistake.

But if he had, I would have told him something Joss Whedon already made perfectly clear in Serenity: “you can’t stop the signal.”

Actually if Mubarak had called Beijing, Tehran or Rangoon he would have heard much the same message. Sure governments can still limit communications capabilities, but the measures are temporary stop gaps at best. Time and time again over the last two years, popular uprisings have found ways to sidestep official controls and use the Internet to get their messages out to the world.

The message hasn’t always achieved the desired results – think crackdown Iran, think crackdown Burma – but as we have seen in Egypt and across the Arab world over the last month, technology (and social media, in particular) is the revolution weapon of choice for the 21st century. There is real power there.

Truth be told all it takes to galvanize international support and drive a movement is a few enterprising individuals. In the case of Egypt the tweets and Facebook updates of a small group of Egyptians sparked a massive worldwide explosion of support with the #Jan25 and #Egypt hashtags that overwhelmed the social media airwaves virtually non-stop until Hosni Mubarak announced his departure on Feb. 11.

Bloggers picked up the call. Journalists covering the protests tweeted instant updates. Major media outlets continue to produce in-depth packages on the influence of social media and the Internet. And when the Egyptian government attempted to shut down those inside the country, Internet giant Google stepped in to lend a hand. Google teamed up with Twitter to run a voice-to-tweet service that allowed Egyptians to call into international numbers and leave voicemail messages that software then translated into tweets with the hashtag #egypt.

And while it is most certainly people – not technology – that drives the campaigns, social media has emerged as potent weapon.

“Egypt made a radical maneuver, ultimately counterproductive, trying to cut access …but when you are willing to dismantle your country’s entire communication network in an attempt to quiet people you are really scared,” says John Perry Barlow, political activist and fellow emeritus of Harvard University’s Berkman Center for Internet and Society.

Barlow, like many observers, believes technology is causing a paradigm shift in traditional power structures.

“We’re witnessing revolutions that are self-organizing, without central leadership, and that is all a direct result of technology.”

Social media is now being used by protesters in Bahrain, Libya, Iran, Jordan and elsewhere to reach out across social and economic boundaries to build broad coalitions of diverse people united around a common cause.

In countries with mammoth ruling systems in place, like Libya or Syria, shutting down the Internet – at least partially or temporarily – can forestall large public movements. And while Chinese authorities have been able to fight off massive political unrest by pushing rapid economic development for millions of Chinese, activism and unrest are growing there too.

As we’re seeing in Libya not all ruling systems will be as mature about stepping down in the face of the flood as the Mubarak regime was. Leaders like Muammar Gaddafi will fight – unfairly and with little regard for the lives being destroyed – to cling to the old systems.

But for every individual that falls, dozens more around the world will pick up the call and blast the information across the Internet keeping the eyes of the world on any abuses perpetrated against people raising their voices for change ….and that is a power greater than any gun, goon or jail cell.