As per my own weird-little-norm-of-obsessive-news-following I have been tracking the floods in Pakistan for a couple of weeks. I quietly did my part, sending what I could to help affected families.
But it wasn’t until this morning that I decided to come out publicly and urge people to get involved.
Why?
Because according to numerous new reports, like this one from Canada’s Globe and Mail, two major reasons relief agencies are having such a hard time raising funds to help people in the affected areas are:
Not enough global media coverage.
Pakistan suffers from an image deficit.